Following a sneaker-driven viral campaign that was housed on a YouTube page titled, “McFly’s Closet,” Nike began auctioning off their Back To The Future II inspirited kicks tonight on eBay. The video, which has already garnered nearly 500K hits and all the net profits go to charity. See below an excerpt from Nike’s press release.“1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault.” According to Nicekicks.com, “the Air Mag is the first rechargeable footwear from Nike designed as an identical replica to the originals seen in Back to the Future II. Some of the constant elements include the upper contours, the glowing LED panel and the electroluminescent Nike logo in the strap. The Nike Air Mag actually illuminates with the pinch of the ‘ear” of the high top,’ glowing for five hours per charge.”
- NIKE MAG Official Details Released in Full (slashgear.com)
- The Nike Air Mag – AKA the Back to the Future Shoes – Are Real, and They’re Glorious [Video] (gizmodo.com)
- Marty McFly’s Hi-Tech Nikes Will Be Auctioned for Charity (mediabistro.com)
Check out Sprint’s recent YouTube campaign, “Bubble Mania,” a video series featuring content shot on their HTC EVO 3D handsets. The campaign encourages device owners to upload their own creations via the hashtag, #3Dbubbles. On an interesting side note, who knew YouTube had a 3-D toggle button? Thanks for passing along John M.
In an effort to demonstrate the expanding opportunities of network coverage, installation artist Aaron James created a pop-up theater designed to play videos directly from users’ smartphones when connected.
The original location of the space existed at the Cranbrook Academy of Art in Michigan but has since been moved to a garage space in downtown Detroit.
The 500 square foot cinema space is built of galvanized steel fence pipes and according to James, “is based on the assumption that the Internet can potentially deliver entertainment and information into any place, even a neighborhood that may be overlooked or discounted.”
Xbox’s Media press conference has just concluded…here are the key announcements:
- Introduction of voice controled TV
- YouTube comes to Xbox 360
- Bing comes to Xbox 360 with voice enabled search
- Live TV from US and international partners including SKY and FOX
- Kinect Fun Labs: LIVE today for all Xbox LIVE subscribers
- Play with gadgets and game industry innovations right from your console
- Instant Avatar translation
- Finger tracking: Take a picture of yourself by drawing with your finger in front and behind the image and then view it from different angles in 3D
- Object Capture: scan in virtually anything then animate and interact with it in a game like fashion… kind of brings yours kids Binky to a whole new level doesn’t it.
T-Mobile spoofs the royal wedding in a recent online video. . I’m kind of impressed by their look-alike casting.