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For the first time, Disney is looking to launch a multimillion dollar franchise character via the small screen.  The strategy behind the “Where’s My Water,” a game that launched on September 22nd,  was to invest in a mobile game prior to green lighting a theatrical release based on the character Swampy, a subterranean sewer living gator. .  In a business where animated films can often take up to 5 years  and cost millions to produce, putting a  few hundred thousand dollars out there to gauge interest and build a fan base is a much less risky proposition.

Considering the app is one of the top ranking paid apps at 99 cents and displaced the record-setting “Angry Birds” game from the No. 1 spot for three weeks according to Bloomberg.  It appears the strategy is working.

The concept of the game is simple.  Swampy, an alligator who lives in the sewer is desperately in need of a bath.  Players slide their fingers across their iPhone (or iPad) screens digging through dirt to guide water into the gator’s tub while at the same time dodging toxic waste and collecting rubber duckies as prizes.

As the rise of tablet adoption continues, accessories are beginning to flood the marketplace.  I came across one the other day called Ringbow  that I found particularly interesting.  Basically, the company has created a technology that aids in the interaction of finger-based technology such as touch screens .  It allows users to interact with  menus and other virtual elements like toolbars and dialog boxes without needing to touch the screen.  According to the Ringbow website, the tech works on  mobile-phones, PCs, tablets, smart home appliances, cars, gaming consoles, engineering workstations, security systems.  Take a look at the demo video below for its application on a drawing program.