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I’m absolutely loving Ogilvy’s reporting at SXSW via visual notes.  View more at http://www.ogilvynotes.com

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In a promotion they’re calling “Brisk pics”, PepsiCo has partnered with  Instagram hand asked users submit pictures of Brisk Iced Tea drinks altered with the application in their own personal way and including  hashtag #briskpic.  The prize? You picture featured on a limited-edition iced tea can.

http://www.instagr.am

http://briskpic.com/

Photo via ZDNet

 

 

 

http://www.zdnet.com/blog/weblife/pepsico-and-instagram-team-up-for-sxsw/2066

 

 

 

 

 

SXSW Interactive in Austin will soon be upon us and buzz surrounding emerging social platforms is beginning to pick up speed and if you remember correctly, this was the event where Twitter surfaced in 2007  and Foursquare  battled it out with Gowalla.

In a recent article, Brandweek highlighted a few key players expected to grab most of the attention.    I’ve toyed around with a few of these, Instagram in particular and #hashtag more recently.  For those traveling in herds, I imagine services like GroupMe and Beluga gaining but it’s anyone’s guess which consumers will be most attracted to.

Beluga (beluguapods.com): A group messaging service similar to BBM but allows you to share locations, photos and most importantly allows users to avoid SMS charges.

Availability:  Android/iOS

GroupMe (groupme.com): A group chatting service that essentially brings private chat rooms to your mobile  phone but also includes  location sharing capabilities.

Availability:  Android/iOS/Blackberry

#Hashable (hashable.com) Networking application geared towards working professionals that allows you to broadcast what you’re doing and where with colleagues via a hashtag entry

Availability:  Android/iOS

Instagram (instagr.am): Photo-sharing application  that allows users to snap a photo, apply filters, add a comment and send it out for all the world to see

Availability:  iOS