Prepaid brand Boost Mobile announced a new partnership with the WNBA today on their Facebook page which includes a YouTube video of Candace and Cappie playing H-O-R-S-E.
MetroPCS announced plans effective today that will allow customers to benefit from unlimited Rhapsody music downloads for an undisclosed time. The company is packaging the service alongside their $60 p/month unlimited talk, text and surf plan. In addition, the bundle plan includes visual voice mail, MetroNavigator, and Pocket Express. In order to take advantage, the purchase of one of their two Android devices is required.
Since information on the deal is still fresh and somewhat limited, I took the opportunity to stop in one of their retail stores this afternoon to grab some literature and ask some questions. The service will be available on a stand-alone app and while details are a little fuzzy on how long the free Rhapsody service will last, one employee hinted in the 2-3 month range.
In a recent campaign, Boost Mobile and the UFC have partnered up to create a contest that could win you the chance to bring a UFC fighter to work. Spots on YouTube launched on Wednesday driving viewers to their Facebook page to receive more info.
Following my earlier post on AT&T’s plans to adjust their pre-paid pricing strategy, I did a little digging and they’re not the only ones. Verizon is launching a $50 Verizon-branded prepaid Unlimited plan dubbed ‘Verizon Unleashed’; and they have now published details of the plan on their company website. However, there is no indication that the $50 Verizon Unleashed plan has actually launched (as the website pages cannot be navigated to directly from Verizon’s main homepage or prepaid page). It is also still unknown as to what the distribution channels will look like or whether or not this will be a regional offering.
The carrier will be offering three low-priced feature handsets (flip, bar QWERTY and QWERTY slider) with the $50 Verizon Unleashed plan ranging from $39 to $79 (see below). The Accolade (flip) and Cosmos (QWERTY slider) are currently in VZW’s prepaid device lineup. The Caper QWERTY handset is new to the prepaid lineup.
No smartphones are shown to be offered with this plan right now.
AT&T announced plans today to drastically cut rates on their pre-paid plan options. As reported by Computerworld, the company is now offering 10MB of data for $5, up from 1MB for $4.99.
The news came conveniently as the carrier announced its first GoPhone smartphone for pre-paid customers, the LG Thrive, which goes on sale April 17. One would have to assume AT&T expects these consumers to consume data well past 10x their previous rate if they want to pull a profit taking into account the data allotment increase.
It is widely expected by analysts that carriers will begin heavily courting pre-paid customers who tend to be younger and prefer plans that are paid in advance to avoid needing a credit card to cover the costs for post-paid plans.
Both AT&T and Verizon are scheduled to have service plans for the iPad 2 but the way in which they’re pricing the coverage plans differs somewhat. Based on a recent article in the WSJ, I’ve broken it down below.
AT&T announced plans yesterday to offer a postpaid monthly billing plan for their iPad 2 coverage plans. Similar to Apple’s strategy in keeping costs flat, they’re offering the same $14.99 plan for 250 megabytes and $25 for 2 gigabytes. However, with their new postpaid option, instead of a contract customers can receive regular bills for data access. For additional data, postpaid customers will be charged an additional $10 for every gigabyte they go over while postpaid customers are required to buy 2 gigabytes at $25.
On the other hand, Verizon who is also getting the device is planning on putting customers under its current tablet options plan which include the iPad, Galaxy Tab, and Xoom. The entry-level $20 plan for 1 gigabyte of data, $35 for 3 gigabytes, $50 for 5 gigabytes, and $80 for 10 gigabytes. As far as overage charges go, 3 gigabyte subscribers are charged $10 for every additional gigabyte while entry-level subscribers must pay $20 for each gigabyte.
For those of you who don’t own tablets, just to give you a little context on usage, 1G gives you roughly an hour of streaming music and 35 minutes of streaming video.
Sure makes having a WI-FI hotspot enabled handset with an unlimited data plan pretty attractive right now.