Here’s a great visualization of social check-ins that a group called Social-Loco produced at their annual conference (socialloco.net). Interestingly as you’ll see in this infographic there’s somewhat of a disconnect between what people are saying online, what early adopters are doing and the general public’s perception.
According to the Pew Research Center, only 4% of online American use location-based services like Foursquare and Gowalla. That said, the broader spectrum of location services like GPS, location-based weather alerts, store locators photo sharing and the likes are much higher as illustrated below in a recent eMarketer report. It will be interesting to watch how these sites further adapt to this behavior to attract users.
I’ve been making a concerted effort to immerse myself into geo-social services like Foursquare, Gowalla and SCVNGR. Following the first location I created on Gowalla, which I’ve been a member of for a while not but haven’t really gotten into it, I was awarded with the Sprint 4G in NYC Pin. Interesting move by mobile telecoms.
I received the above E-mail last night from Gowalla announcing their partnership with Disney to enhance their theme park experiences. Upon further investigation, i was pretty impressed with the robust offering on the site. Check it out by clicking on the links below.
- Can Disney Make Gowalla Mainstream? (socialtimes.com)
- Disney Teams Up With Gowalla (appscout.com)
- Location-based app Gowalla partners with Disney (cnn.com)
- Magic Kingdom Check-Ins – Gowalla & Disney Team Up to Check You into Space Mountain (trendhunter.com)