Tag Archives: Gowalla

Here’s a great visualization of social check-ins that a group called Social-Loco produced at their annual conference (  Interestingly as you’ll see in this infographic there’s somewhat of a disconnect between what people are saying online, what early adopters are doing and the general public’s perception.



According to the Pew Research Center, only 4% of online American use location-based services like Foursquare and Gowalla.  That said, the broader spectrum of location services like GPS, location-based weather alerts, store locators photo sharing and the likes are much higher as illustrated below in a recent eMarketer report.   It will be interesting to watch how these sites further adapt to this behavior to attract users.


via eMarketer 2011

I’ve been making a concerted effort to immerse myself into geo-social services like Foursquare, Gowalla and SCVNGR.  Following the first location I created on Gowalla, which I’ve been a member of for a while not but haven’t really gotten into it, I was awarded with the Sprint 4G in NYC Pin.  Interesting move by mobile telecoms.

I received the above  E-mail last night from Gowalla announcing their partnership with Disney to enhance their theme park experiences.  Upon further investigation, i was pretty impressed with the robust offering on the site.  Check it out by clicking on the links below.