Tag Archives: Check-In

Kevin Rose, formerly of Digg has been hard at work building up his new mobile app development company Milk Inc.  Their first project, Oink was launched a few weeks back at the Web 2.0 Summit.

The premise, take location-based check-ins the next level by allowing people to rate things in that particular location.  Want to find the best rated burgers in your vicinity?  This app is for you.  Visiting a tourist site, find the must-see spots.  Users can gain “Cred Points” by uploading photos, performing mini-reviews or rating spots in a “thumbs up, down or half-way” fashion.

The app is now live in the app store and available to play around with but a special invite is required to participate in the rating fun.  Stay posted for an update once I get my confirmation.


Here’s a great visualization of social check-ins that a group called Social-Loco produced at their annual conference (  Interestingly as you’ll see in this infographic there’s somewhat of a disconnect between what people are saying online, what early adopters are doing and the general public’s perception.

I’ve been making a concerted effort to immerse myself into geo-social services like Foursquare, Gowalla and SCVNGR.  Following the first location I created on Gowalla, which I’ve been a member of for a while not but haven’t really gotten into it, I was awarded with the Sprint 4G in NYC Pin.  Interesting move by mobile telecoms.