Tag Archives: Apple

On June 23rd, David Ogilvy would have celebrated his 100th birthday.  In celebration of this event, Ogilvy China released an application via iOS that replicates what a pitch session might have been like with the iconic Ad Man.  Once downloaded, the app adds a contact to your address book at which point you can then hold a video call over facetime to pitch your ideas.  Mr. Ogilvy then responds back with a few witty remarks in response.

via Three words summarize Steve Jobs’ plan for iCloud, “Free, Storage & Sharing”

The service will allow users to download and share various iOS and Mac OSX files including photos, music, calendars and books to multiple devices with some applications working with Windows-based systems.

One of the more notable announcements surrounded iTunes where users can re-download previously purchased music files on other platforms once set up.  In addition, iTunes Match was announced in which your non-iTunes library is scanned and matches similar content and uploads it to the cloud.  This service will be available in March for $24.99 and includes up to 20,000 songs.

What’s free?  5GB of mail, document and back up storage for music, apps and books.  It all be available this fall.

Android is substantial at just above 16% in the US according to eMarketer.    However, one of the issues the OS has always faced in the minds of consumers has been  the  integration of preexisting music purchases.  Since the birth of the iPod, consumers have been dropping lots of money in small  increments into the iTunes store.  Well,  all that money adds up and the ability for that investment to live on a persons mobile device has become  a major factor when looking at a new devices,  especially with the iPhone and iPad2 now available on 2 of the 4 major carriers.

In an effort to fix all that, Google has officially countered with a cloud-based service of their own called Music Beta (official launch name TBD).   The storage service, allows users to upload personal music collections from iTunes or other MP3 catalogs and access them from the web or any of the 100 million Android devices now active in the marketplace.  It also has a cache feature that banks a few of your most recent plays in the event you fall off the connectivity grid.

Despite gang buster sales in the tablet space, the iPad has always been criticized in one area; its viewing capabilities in direct sunlight. Devices like the Kindle are easier to read because they use E_Ink, a proprietary type of electronic paper that was developed at the MIT Media Lab. The technology which is used most commonly on e-readers, mobile phones and watches takes  electronic material and  processes it into a film.

Apple  may be working on a solution to rectify the issue. The company  showed interest in the technology  this week in a new patent application filed with the U.S. Patent and Trademark Office. The filing, entitled “Systems and Methods for Switching Between an Electronic Paper Display and a Video Display,” describes hardware that can selectively switch between the two types of screens.  Basically it would allow users to dynamically switch all or just part of color  screen to black and white E-ink or static images.

Via Business Insider