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Campaigns

The trend in QR shopping walls continues, this time with Sears & Kmart.  As reported by PSFK, the companies have deployed mobile shopping walls into high traffic areas including airports, malls, movie theaters and bus shelters across the U.S. this holiday season.

Need I remind every one of the Korean retailer, HomePlus who started the trend with their subway shopping walls?

 

Following a sneaker-driven viral campaign that was housed on a YouTube  page titled, “McFly’s Closet,” Nike began auctioning off their Back To The Future II inspirited kicks  tonight on eBay.  The video, which has already garnered nearly 500K hits and all the net profits go to charity.  See below an excerpt from Nike’s press release.

“1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault.”
 
According to Nicekicks.com, “the Air Mag is the first rechargeable footwear from Nike designed as an identical replica to the originals seen in Back to the Future II. Some of the constant elements include the upper contours, the glowing LED panel and the electroluminescent Nike logo in the strap. The Nike Air Mag actually illuminates with the pinch of the ‘ear” of the high top,’ glowing for five hours per charge.”