WIRED Store 2011: 1st Look

The time of year for pop-up stores is upon us and in the world of technology geeks, the WIRED store is a much-anticipated event.  This year, Conde Nast has taken over the space formerly occupied by the ESPN Zone in Times Square a much larger space than last year in SoHo.

This year, WIRED partnered with emerging social media app SONAR to enhance the experience.   When visitors check in via the Sonar app, they’re given a brief survey that pairs you with one of  WiredInsider‘s Tumblr personalities thatcurated the store this year including; The Adventure Capitalist, Culturazzi, Digital Gentlemen, Gastronaut, It Girl, and The Smarter Upstarter.  .You can then view personalized WIRED store recommendations.

While my personal guide may have been the “Gastronaut.” here are some of the things that caught my attention regardless of recommendations.  These are in no particular order.

1. Digitech IPB-10 Digital Pedal Board:  $499.95

2. ETRE 5 Point Gloves $64.90

3. ATARI 2600 in 24K Gold  $6,650

4. USB Typewriter $699.00

5.  Acousticom Sound Egg  $2,525

Check out the press release and website where all of the above products and more are available for purchase

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