Shuffler.fm streams blog curated music

Millions of people are listening to digital  music via sites like Spotify and Pandor. These sites have strong followings for a number of reasons one of which being  the concept of  “passive discovery” or the ability to  stumble on new content based on artist or genre searches.

Amsterdam-based startup, Shuffler.fm is putting a new spin on that discovery process by aggregating music directly from blogs like Pitchfork, TheMusic.FM, and Stereogum in their  The service  allows listeners to play continuous mixes by genre..  In addition, music blogs can create their own dedicated pages that include a “play this blog” button.

While this may be nothing ground-breaking in the space,  Shuffle.fm’s slick new tablet interface offers users a great way to discover new artists (and music blogs for that matter) with some contextual relevance.  At the very least, it’s a refreshing change from the algorithm-based model we’ve become accustomed to thus far.

Shuffler.fm is currently available in the iTunes store and their pitch from SXSW’11 can be viewed here

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