[EMERGING TECH] Drumbi Adds Subject Lines To Caller ID

Irvine California-based startup, Drumbi is looking to make the next leap in caller ID functionality.  The company’s iOS application essentially combines text and call functionality by adding a subject line to phone calls.  In addition, the app can be linked to Facebook as well as adding a location of the caller and level of urgency..

In the short-term this may simply aid in the reduction of small talk however, the company has a larger vision in the area of customer service.  Imagine next time you place a call to an airline or cable provider and you have the ability to include your question or reason for calling in that call. Assuming the business audience buys in, they’ll have the ability to route you directly to the appropriate party to most efficiently answer customer inquiries.

The application is currently available in the iTunes store free of charge.  For more information visit their website at  http://drumbi.com/ and take a look at the video below for a demo.

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