New startup Booktracks launched today. Their goal – to transform the reading experience through the addition of soundtracks and music. Essentially what the technology does is add a movie-like experience through synchronized sound effects and background music immersing the reader into the story. For example, you may be reading Bright Lights Big City and enter into a McInerny’esque party and hear noise at the Odeon with some subtle 80’s music playing in the background.. Some titles are already available via the Booktrack Bookshelf and on iTunes.