As reported in an article by BBC News, a company called Cooliris has developed two technologies that enable ad creators to transform 2D images into 3D.
“When you look at a photo of the Grand Canyon on a screen, you can’t peek around it and see what it’s like on the other side – simply put, photos have a fixed perspective,” explained Mayank Mehta, head of products at Cooliris.
“We are able to represent 3D objects on a 2D device by drawing out all the different angles from the scene. As viewers change perspectives using gestures on their mobile device, we show them the corresponding image. This makes it feel like they are at the Grand Canyon,”
- First 3D advert revealed on iPad (bbc.co.uk)
- Color has “real time” social camera competition: CoolIris LiveShare (businessinsider.com)