Some of you may remember Google’s ground-breaking online music experience The Wilderness Downtown, one of the many innovative tactics that contributed to Arcade Fire’s winning a Grammy Award for the 2010 Album of The Year.
Google is looking to build on that innovation, this time with director Chris Milk and Danger Mouse in what Milk is calling a “music video experience for the browser.” The technology in “3 Dreams of Black” is called WebGL and is built on Google’s new Chrome browser.
Without Chrome you won’t be able to view the actual experiencehttp://www.ro.me/ but the video below should give yo a nice background and look at the experience.
- Chrome’s Latest Music Experiment: 3D Dreams By WebGL, Music By Danger Mouse (readwriteweb.com)
- Google, Danger Mouse Team for Steerable 3D Video-in-a-Browser (wired.com)
- Interactive music video shows the promise of WebGL (geek.com)