AT&T announced plans today to drastically cut rates on their pre-paid plan options. As reported by Computerworld, the company is now offering 10MB of data for $5, up from 1MB for $4.99.
The news came conveniently as the carrier announced its first GoPhone smartphone for pre-paid customers, the LG Thrive, which goes on sale April 17. One would have to assume AT&T expects these consumers to consume data well past 10x their previous rate if they want to pull a profit taking into account the data allotment increase.
It is widely expected by analysts that carriers will begin heavily courting pre-paid customers who tend to be younger and prefer plans that are paid in advance to avoid needing a credit card to cover the costs for post-paid plans.
- AT&T announces LG Thrive and LG Phoenix, first GoPhone smartphone (intomobile.com)
- AT&T Gets LG Thrive and Phoenix, Pre- and Post-Paid Optimus Ones (pocketnow.com)