AT&T cuts data costs for pre-paid plan customers


AT&T announced plans today to drastically cut rates on their pre-paid plan options.  As reported by Computerworld, the company is now offering 10MB of data for $5, up from 1MB for $4.99.

The news came conveniently as the carrier announced its first GoPhone smartphone for pre-paid customers, the LG Thrive, which goes on sale April 17.  One would have to assume AT&T expects these consumers to consume data well past 10x their previous rate if they want to pull a profit taking into account the data allotment increase.

It is widely expected by analysts that carriers will begin heavily courting pre-paid customers who tend to be younger and prefer plans that are paid in advance to avoid needing a credit card to cover the costs for post-paid plans.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: