Bravo announces “transmedia” strategy with Top Chef

With the rise in tablet adoption, the trend in couch surfing is continuing to rise and as a result, cable networks are developing cross-platform programs to tap into this behavior.

Bravo for example announced yesterday they will be implementing a “transmedia” strategy with their Top Chef franchise.   Users will be drawn into interacting with the show across mobile, online, tablets, social media and on-air, unlocking new levels of content and ultimately driving further engagement.

While Bravo isn’t included amongst the top players, below is a great list from Cynopsis Digital painting a picture of the strongest cable network followings on Facebook.

Top 10 Cable Networks on Facebook (As of 3/29)
Network  Fans                Official Page
MTV                                     18,126,002                 facebook.com/MTV
HIST                                    4,079,907                    facebook.com/History
ESPN                                   3,677,495                    facebook.com/ESPN
DISC                                    2,729,734                    facebook.com/DiscoveryChannel
HBOM                                 2,718,473                    facebook.com/HBO
TOON                                  2,636,906                   facebook.com/CartoonNetwork
APL                                       2,101,927                   facebook.com/AnimalPlanet
VH1                                      1,987,956                   facebook.com/vh1
CNN                                     1,899,447                   facebook.com/cnn
FOXN                                   1,812,103                    facebook.com/FoxNews

Source:  Cynopsis Digital

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: