With the rise in tablet adoption, the trend in couch surfing is continuing to rise and as a result, cable networks are developing cross-platform programs to tap into this behavior.
Bravo for example announced yesterday they will be implementing a “transmedia” strategy with their Top Chef franchise. Users will be drawn into interacting with the show across mobile, online, tablets, social media and on-air, unlocking new levels of content and ultimately driving further engagement.
While Bravo isn’t included amongst the top players, below is a great list from Cynopsis Digital painting a picture of the strongest cable network followings on Facebook.
Top 10 Cable Networks on Facebook (As of 3/29)
Network Fans Official Page
MTV 18,126,002 facebook.com/MTV
HIST 4,079,907 facebook.com/History
ESPN 3,677,495 facebook.com/ESPN
DISC 2,729,734 facebook.com/DiscoveryChannel
HBOM 2,718,473 facebook.com/HBO
TOON 2,636,906 facebook.com/CartoonNetwork
APL 2,101,927 facebook.com/AnimalPlanet
VH1 1,987,956 facebook.com/vh1
CNN 1,899,447 facebook.com/cnn
FOXN 1,812,103 facebook.com/FoxNews
Source: Cynopsis Digital