US Location-based service usage

 

According to the Pew Research Center, only 4% of online American use location-based services like Foursquare and Gowalla.  That said, the broader spectrum of location services like GPS, location-based weather alerts, store locators photo sharing and the likes are much higher as illustrated below in a recent eMarketer report.   It will be interesting to watch how these sites further adapt to this behavior to attract users.

 

via eMarketer 2011

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