Paramount’s Transformers Integration @ Daytona 500 2011

This past weekend, Trevor Bayne took the checkered flag to win the Daytona 500.  At age 20 he’s the youngest driver in the race’s history to have won  but he wasn’t the only one to take center stage.  Paramount’s Tranformers 3:  Dark of The Moon  integration grabbed a whole lot of attention.  It was announced in the highly coveted driver’s meeting that Josh Dumell and  Rosie Huntington-Whitley   would be honorary pace car drivers and would  be driving  specially designed Transformer NASCAR vehicles.  To support the integration,  the race featured a TV spot with footage from the film.  Check it out below

Stay tuned for much more on fan behavior and the event climate…

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