Two powerful brands have thrown in together to try and play catch-up in the lucrative smartphone race. Nokia has signed a deal with Microsoft to make the Windows Phone 7 platform the primary operating system for Nokia phones going forward, fed by the Microsoft Marketplace application store. (Nokia will offer Windows Phone 7 apps through its Ovi Store portal initially, according to Nokia CEO Stephen Elop.) Nokia will try to expand the range of phones supporting the platform while Microsoft gains another partner for its Bing search engine and adCenter search ad services. It may seem late in the game for both companies, but the smartphone market continues to expand rapidly, particularly in markets where the segment is still in its nascent stages. And Nokia continues to enjoy a large market share of the non-smartphone market.
via Cynopsis Digital
- Nokia and Microsoft announce partnership to bring Windows Phone to Nokia handsets (intomobile.com)
- How Nokia’s Risky Bet Could Pay Off (dailyfinance.com)
- Microsoft to Pay out “billions” as Part of Nokia Deal (pcworld.com)