Mobile telecoms show renewed interest in business audience

As companies start loosening the purse strings on IT expenditures following recession, telecoms have made a few offering enhancements in an attempt to grab some of that cash.   Many have chosen to recommit themselves by offering virtual private networks, on-demand storage and connected devices.  Here are the highlights from the “Big 4.”

  • AT&T to launch multimillion-dollar marketing campaign specifically targeting large and small businesses.  The campaign includes a spot in the Super Bowl on Sunday.  The goal;  expand their base and raise awareness that their offering goes beyond personal use.
  • Verizon to purchase Terremark Worldwide for $1.4b to increase cloud service capabilities
  • T-Mobile USA released news of a new pay-per-use Int’l data and voice plan
  • Sprint – made a commitment to develop more connected devices for tracking packages and field personnel.

For more in-depth analysis of this activity read the full article from total telecom by following the link below:

http://www.totaltele.com/view.aspx?ID=462062

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