As companies start loosening the purse strings on IT expenditures following recession, telecoms have made a few offering enhancements in an attempt to grab some of that cash. Many have chosen to recommit themselves by offering virtual private networks, on-demand storage and connected devices. Here are the highlights from the “Big 4.”
- AT&T to launch multimillion-dollar marketing campaign specifically targeting large and small businesses. The campaign includes a spot in the Super Bowl on Sunday. The goal; expand their base and raise awareness that their offering goes beyond personal use.
- Verizon to purchase Terremark Worldwide for $1.4b to increase cloud service capabilities
- T-Mobile USA released news of a new pay-per-use Int’l data and voice plan
- Sprint – made a commitment to develop more connected devices for tracking packages and field personnel.
For more in-depth analysis of this activity read the full article from total telecom by following the link below: