In a move that’s a clear indication casual gaming hit the masses in a big way in 2010, 20th Century Fox is partnering with Rovio’s “Angry Birds” to feature an embedded code that directs players to a special gaming level to promote the upcoming film Rio. The spot, which is set to air in the 4th quarter will also be available on YouTube following the game. User that successfully complete the level will be entered into a sweepstakes where one lucky winner will be catapulted (sorry I couldn’t resist myself) to film’s 3/22 release in Rio de Janeiro.
What’s even more interesting about this spot is that according to Fox, it’s the first time a Super Bowl ad has required viewers to stop, pause and capture an embedded code. Nelson, thanks for passing this along.