Thanks go to Rekha for contributing this post.
If we were to pause for a second and recognize that all tech players including IBM, are constantly developing ways to push the boundaries and remain a leader, with Watson they have found a unique vehicle to latch on to and simplify to the masses what would otherwise be complicated to explain – the subject matter being data analytics and the vehicle being jeopardy!.
As we think about ATN, jeopardy! represents an untapped cultural phenomenon that IBM recognized and created an integrated communications approach to demonstrate industry leadership, promote discussion, generate PR, and invite consumer participation.
Tune in on 2/14 to watch how Watson competed against Jeopardy!’s top champions.
IBM’s corporate video promoting Watson:
A preview of the episode via Engadget:
For more information on Watson and IBM’s plans for application please visit the following link: http://www-03.ibm.com/innovation/us/watson/