Ford’s 2011 Electrification Strategy & App Eco-System

It’s been over a week since CES’11 concluded and if you were there, you undoubtedly saw Ford’s SYNC Applink display.  With an overwhelming number of tablets, mobile devices and 3DTV’s this year it was difficult to think of anything else but I found this technology to one of the standouts with the potential to impact the category in a fundamental way outside of carrier competition.

Essentially the technology allows drivers to integrate all their contacts, GPS tools and streaming media services, like Pandora for instance into their dashboard by syncing with their smartphone.  In addition, the app development is open sourced so the applications are limitless.  While the idea falls in line with  Ford’s “Hands On the Wheel, Eyes On the Road” mantra it’s also a part of a larger electrification strategy fo 2011 and beyond.  They recently announced a number of new EV announcements in Detroit and in-auto connectivity is a big part of that.

If and when this technology gains momentum, it has the potential to have a pretty large impact on everything from streaming media pricing models to the way we relate with our mobile devices.  Think about the potential to stream movie content from your mobile phone to entertain the kids in the back seat.

Dear freestanding GPS devices,  have you met the nail in your coffin?  Let me introduce you.

Take a look at a couple videos below and their technology site for more info on SYNC Applink and MyFord Touch.


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