I’ve finally gotten around to playing with Converse’s iPhone app, “The Sampler” which was launched in December. If you haven’t seen it, it allows users to virtually or I should say digitally try on a selection of converse shoes followed by the opportunity to purchase directly from their phones.
The app uses augmented reality to select from a number of shoe types including Chuck Taylor’s, snap a picture wearing them, share with friends and then purchase.
It’s 2011 so get ready for a whole lot of mobile activated social shopping experiences just like this one.
Check out some of the pics below.