Converse’s AR Mobile App, “The Sampler”

I’ve finally gotten around to playing with Converse’s  iPhone app, “The Sampler” which was launched in December.  If you haven’t seen it, it  allows users to virtually or I should say digitally try on a selection of converse shoes followed by the opportunity to purchase directly from their phones.

The app uses augmented reality  to select from a number of shoe types including Chuck Taylor’s, snap a picture wearing them, share with friends and then purchase.

It’s 2011 so get ready for a whole lot of  mobile activated social shopping experiences just like this one.

Check out some of the pics below.


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