Despite being nearly deterred from downloading this app because of the Japanimeesque design (I learned my lesson from Cooking Mama), I’ve been slightly consumed with Stickybits for the past few days. Essentially the android and iPhone application uses barcode scanning technology and marries it with social media components allowing users to scan, post comments and add pictures of the products they consume. At first glance the majority of posts surrond what you would expect; CSD beverages, beer and snacks. Some of the pictures are pretty entertaining but I have yet to connect this application to my twitter and facebook feeds in fear of CPG companies marketing products I regularly use to me and my friends. That said, I did receive a $10 iTunes card surrounding the Beatles exclusivity agreement by scanning a tin of Altoids. Now I’m just waiting for some coupons.
I find this whole mobile scanning trend rather interesting and as I went off to do some last minute Thanksgiving shopping I couldn’t help but think that it would be interesting to partner with a younger skewing grocery chain like Wegman’s or a convenience chain like 7-Eleven, the results might be interesting
- Brands Try Stickybits for Creative Promotions through Mobile Apps (corporate-eye.com)
- Scan Barcodes and Earn Real Rewards with Sitckybits iPhone App (appscout.com)
- Stickybits Turns Product Barcode Scans Into Rewards (techcrunch.com)