Admittedly I’m a little late to the party here on commenting on the Apple/Twitter partnership. On Thursday, November 11th, Apple’s Steve Jobs released news to the All Digital blog of their partnership with Twitter to allow their 175MM users the opportunity to link with iTunes struggling social media service Ping. Without releasing specifics on the financial agreement, it can only be assumed that some type of revenue sharing agreement has been put into place. It’s no secret that Apple’s first choice was Facebook whose audience more than doubles that of Twitter at 500MM but Twitter who has been struggling to demonstrate a revenue model has undoubtedly been thrown a golden bone.
Last night, the iTunes store teased, “Tomorrow is just another day. That you’ll never forget.” I suppose we’ll all find out together. The first thing I think of music + social media always turns back to the early days of MySpace. On a side note, I recently took a look at the site when I was writing this and was still disturbed by the prevalence of lurkers despite Murdoch’s investment into the property. I was interested to see that building on their roots of including musicians as a main focus MySpace has added filmmakers and comedians classifications. Just what I need, all my struggling comedians bombarding me of videos with their lackluster stand up routines.
It will be interesting to see how Twitter’s audience evolves now that they’ve added the incentive of music thought leaders into the fold expanding to a younger demographic and going beyond the business/hyper news gatherer audience.