“Tomorrow is just another day. That you’ll never forget.” the tagline heavily promoted on iTunes to tease and celebrate their (temporary) exclusivity rights to distribute the Beatles library.
As anticipated, iTunes released the Beatles 13 original studio albums plus a movie surrounding the 1964 Washington Coliseum Concert. Within 24-hours, three of the albums; Abbey Road, the White Album and Sgt. pepper’s Lonely Heat Club Song reached the top 20 albums sold. Full details will be reported next week by Nielsen Soundscan. Expect a campaign from Apple to follow promoting the exclusive deal which timing was undisclosed for is confirmed by EMI to have a termination date sometime in 2011.
On a side note, typically 70% of an artists royalties go to the record label 50% of which is still owned by MJ’s estate.